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Mobile-Friendly Website Projects

 

The competition among student insurance companies is fierce, with lowest rates sometimes the deciding factor. So we needed to differentiate Pupil Benefits Plan as an industry leader that pioneered the concept in 1932. Their innovative plans were custom designed for today's schools and injury-prone sports, and they enjoy great customer satisfaction ratings. So our job was to just deliver their message more effectively.

This is a project where brainstorming the design and marketing approach also included engaging content and tight copy writing. Calls-to-action needed to be short and sweet, to lead the visitor to a new quote request contact form. Early metrics are showing positive gains after launch, and the client is extremely happy with the end result. We enjoy a decade plus working relationship that includes their former websites, a variety of print collateral, and a new exhibit booth.

Services
Mobile-Friendly / Responsive Web Site, WordPress, SEO, Copywriting
Sectors
Insurance
Launched 2017
Active client since 2004 on previous websites and print projects
 

Pupil Benefits Plan

 

 

A high impact, wide-screen website design was our concept for MAPG, a construction company specializing in glass curtainwall systems. We wanted to leave visitors and prospective clients with a real sense of the scale and striking design of their projects. We also wanted to highlight the experience and technical prowess they bring to bear on every project.

The portfolio section was organized to feature the large format images, with additional project data, technical challenges and solutions. We also carved out a section to demonstrate their custom solution capabilities to meet unique engineering challenges.

Services
Mobile-Friendly / Responsive Web Site, WordPress, SEO, Copywriting
Sectors
Construction
Launched 2016
Active client since 2015
 

Modern Art and Plate Glass

 

Our new E-Commerce site for AmericasHardware.com gives this NY Metro area hardware company a new online sales portal. With a powerful BigCommerce backend the client can promote, sell, ship, track orders, and analyze online sales with detailed metrics. The new site is mobile-friendly which helps busy building and facility managers quickly find and order the parts they need while they are out in the field.

We initiated the branding effort with a new company name and domain name, plus a custom logo design. We also produced a variety of stationery and print collateral, as well as branded apparel including hoodies, t-shirts and hats.

Parent company site: P&M Doors

Services
Mobile-Friendly / Responsive Web Site, BigCommerce Platform, Google SEO, Branding & Logo Design, Copywriting, Print Design, Branded Apparel
Sectors
E-Commerce, Commercial Hardware, Security Systems
Launched 2015
Active client since 2010 on previous website and print projects

Electromet

 

A mobile-friendly site was created for defense contractor Electromet. Their ruggedized' electronics cabinets are designed and engineered to help critical electronics survive the extreme shock and vibration forces during military operations.

Logical organization is key to a successful site experience, and we've grouped the content here for two types of visitors. Those looking for at-a-glance info can jump directly to the section splash pages, and the nuts and bolts types can drill down into product pages with detailed info and specs to explore.

A new Employment section with WordPress admin portal enables client-side management of new company job listings (add, manage, track). Applicants use a new online application and can attach additional docs such as resumes and certifications.

Google SERP (search engine results page)
New site: page 1
Old site: page 6
Services
Mobile-Friendly / Responsive Web Site, WordPress, SEO, Branding, Copywriting
Sectors
Defense Industry, IT, Electronics
Updated 2017
Active client since 2015

Electromet

 

Angelides Builders is a highly acclaimed company specializing in Florida coastal construction and state-of-the art design build projects. This mobile-friendly site automatically adjusts to all devices for a seamless experience which allows their work to be paramount on any screen. And and a tap-to-call link helps turn prospects into clients. The site features stunning, hi-def photo galleries of project properties including HGTV's Beachfront Bargain Hunt Renovation.

Services
Mobile-Friendly / Responsive Web Site, WordPress, SEO, Branding, Copywriting
Sectors
Home Building, Construction
Updated 2017
Active client since 2010 on previous websites

Angelides

 

We created a mobile-friendly microsite for the University of Maryland Cardiac Surgery at Prince George’s Hospital Center, part of the Dimensions Healthcare System. The site's primary goal is to highlight their new advanced cardiac care center. Three powerful videos profile the team of doctors, hospital leaders and patients, and their partnership with the University of Maryland School of Medicine.

A new branded Youtube channel that features a number of additional videos was created as an effective way to increase marketing scope and community awareness. Youtube is a Google company, and sites that feature embedded Youtube videos are given higher SEO consideration as they are seen as additional relevant content for the visitor.

Services
Mobile-Friendly / Responsive Web Site, WordPress, Video, YouTube Channel Branding, SEO
Sectors
Healthcare
Launched 2015
Active client since 2015

Dimensions Healthcare Cardiac Care

 

We recently launched a gen 3, mobile-friendly website for the Plaza which features a store map and company directory. We also integrated a Facebook feed which pulls the top stories from The Plaza Facebook page and displays them on the website. This make it much easier for the client to have a single place to post event and marketing updates. Often the corporate site will get fewer updates, but this approach streamlines the process and makes it easy for both the site and Facebook to have fresh updates.

Services
Mobile-Friendly / Responsive Web Site, WordPress, SEO, Branding, Copywriting
Sectors
Retail Shopping Center
Launched 2016
Active client since 2004 on previous websites

Poughkeepsie Plaza

 

Our new E-Commerce site for this online retailer is powered by a robust and flexible BigCommerce backend so the client can promote, sell, ship, track orders, and analyze online sales with detailed metrics. They can also expand categories and product SKUs easily, and add sale promos. Click funnel is employed to encourage shoppers to upsell with accessories and add to cart.

Google SEO meta tags, sitemaps and other tactics were implemented. We also created a custom logo design as well as color and style elements as part of the branding. The new site is mobile-friendly so it's easy for visitors to shop and order whether your at work or at the beach.

Services
Mobile-Friendly / Responsive Web Site, BigCommerce Platform, Google SEO, Branding & Logo Design
Sectors
E-Commerce, Sunglasses & Accessories
Launched 2017

MyHipSunglasses.com

 

We created a gen 3, mobile-friendly site for Mehlich Associates, which offers management and leasing services for properties in New York, Massachusetts and Connecticut. The Properties section features hi-res photos, anchor store info and regional demographics.

Services
Mobile-Friendly / Responsive Web Site, WordPress, SEO, Branding, Copywriting
Sectors
Real Estate, Retail Shopping Center
Launched 2016
Active client since 2004 on previous websites

Mehlich Associates

 

We created a clean and simplified mobile-friendly site for this multi-national personal care products company. Our working relationship spans over a decade with Lornamead, covering much web history and now, their mobile-friendly gen 3 site we've recenly launched. We also created a site for their lipcare line Lypsyl; an update to that site is in progress.

Services
Mobile-Friendly / Responsive Web Site, WordPress, SEO, Branding, Copywriting
Sectors
Personal Care Products
Launched 2017
Active client since 2004 on previous websites

Lornamead

 

CareerFactor is a Connecticut-based firm that provides companies with advanced level IT talent as well as recruiting and full-time placement.

Services
Duda Platform, Mobile-Friendly Site, SEO, Branding, Copywriting
Sectors
IT Recruiting
Launched 2016
Active client since 2004 on previous websites and print projects

CareerFactor

 

Tal Healthcare matches experienced and credentialed professionals with careers in the healthcare sector. Extensive research was undertaken to ensure we were offering visitors the ability to quickly browse and easily apply to jobs with one click while on their phones and tablets.

Built within the WordPress framework, the new site allows client-side admins to post jobs from anywhere. A robust and flexible job search feature allows candidates to search by their location and multiple healthcare specialties. This dovetails with the one-on-one search services they offer candidates and companies. We also redesigned the Tal logo and established a new Youtube channel with consistent branding.

Services
Mobile-Friendly / Responsive Web Site, WordPress, Google SEO, Branding and Logo Redesign, Copywriting, YouTube Channel Branding
Sectors
Healthcare, Business Services, Executive Search
Launched 2014
Active client since 2014
 

Tal Healthcare

 

IMC, an IT consulting firm whose client base includes many nonprofits, had a website with a muddled message and limited functionality. The new mobile-friendly website has a sharper message and visual impact, with design and display flexibility for optimal viewing on any device.

Services
Mobile / Responsive Web Design, WordPress, Web Development, SEO
Sectors
IT, Technology Consulting
Launched 2015
Active client since 2015
 

IMC

 

These regional New York SBGA informational websites are designed to help members keep up to date on meetings, events and news for senior-level facility management professionals. Features include expanded info on the chapters, local weather forecast widgets, and corporate vendor sponsors section.

Services
Mobile-Friendly Site, WordPress, SEO, Branding, Copywriting
Sectors
Education, Building Facilities Management
Launched 2014
Active client since 2006
Southeastern Zone Chapter - New York State SBGA
Mid-Hudson Chapter - New York State SBGA